Please feel free to use the above video in your personal AIDS Walk marketing efforts. Thank you to Doheny, LLC, for creating this wonderful informational video.
MATCHING GIFT INFORMATION
A matching gift is a donation made by a corporation or foundation on behalf of one of its employees. The donation matches (either in full or a percentage) the contribution made by the employee to a valid nonprofit organization. Matching gifts are a vital resource for nonprofit organizations because of the opportunity offered to double, triple or even quadruple an individual contribution.
Research your employer’s matching gift policies. Ask your company’s Human Resources department whether they offer a matching gift program. If they do, find out the procedures and take advantage of your employer’s generosity. You can also ask the people who donate to you if their employers have matching gift programs.
To download a list of local and national corporations and foundations that match gifts, click here.
SOCIAL MEDIA TIPS
Using social media is an easy and effective way to reach hundreds, or even thousands, of potential Walk sponsors. You’ll be amazed how much you can raise by simply including a link to your personal fundraising page in your status updates. Or even better, you can update your status right from your “My HQ” page which embeds a link back to your fundraising page.
Feel free to use our logo in your fundraising efforts. Click here to download the AIDS Walk Orange County logo.
Facebook and Twitter
Inspire your friends and followers to donate by including facts about HIV/AIDS in your status updates and tweets. Click here for up-to-date information about HIV/AIDS in Orange County.
Here are some recommendations for fund raising on Facebook…
Publicly thanking your sponsors by writing on their Facebook wall or Tweeting them directly may inspire others to donate, too! And use the thank you message as your status update to reach even more people.
A Facebook Garage Sale is a fun way to raise money and get organized around the house! Find items of value that you no longer need or want and that might be suitable for sale. On the Facebook Marketplace homepage, click “Sell for a Cause” and set pricing for your items. Click “Post,” add the AIDS Walk Orange County Facebook Cause and start your sale. Bring evidence of the sales you made to Check-In, and we’ll make sure the money counts towards your goal!
Follow AIDS Walk Orange County, AIDS Services Foundation or any other AIDS service organizations on Twitter and retweet any tweets you receive. Adding an additional message of your own, including a link to your fundraising page, may get your followers to donate!
If you have access to a web cam or digital video camera, you can fund raise “in person” on YouTube. Create a video detailing your support of AIDS Walk Orange County. Include the facts you’ve learned through your Facebook updates and tweets. Ask your viewers to support your fundraising efforts and post the video on YouTube. Link it to your Facebook account, too! You can even thank your sponsors by video or keep an AIDS Walk video diary culminating with your day of event experiences!
Popular blogging sites like Blogger.com, WordPress.com or even the Facebook Notes application could allow you to keep an online fundraising journal. Blog for dollars by announcing fundraising events (such as your Facebook Garage Sale) and include links to your fundraising home page.
The Virtual Walker
If you are unable to attend the AIDS Walk, you can still register online and participate by raising awareness and collecting donations. You’ll still be eligible for all the Walker Incentives and you’ll be walking with us in spirit!