Request for Proposal - Mural



OVERVIEW: AIDS Services Foundation Orange County (“ASF”) encourages artists working in 2-D genres, new genres, video, documentation, experimental media, graphic design, and animation (objective and/or subjective) to apply to a digital mural projection Request for Proposal (“RFP”).

Please note that submittals should be new works created in response to this RFP. Use of past art work as your intended digital projection may not be accepted.

A total of ten murals (the “finalists”), either still or animation, will be selected for inclusion in at least one mural projection exhibition (murals will be digitally projected onto walls rather than painted or attached directly onto them) in Orange County, CA. Through either formal adjudication or by popular vote, up to five of the finalist murals will be selected (the “winners”) to receive a cash prize of $2,000 (“the stipend”). The stipend will be awarded to the winners only. Remaining finalists will receive no compensation. No further remuneration will be considered.

Once the work has been selected as a finalist based on artist’s submission materials, the artist may not render any changes to the artwork without prior, written approval from a designated ASF representative. If the final, delivered mural is deemed to contain significant, unapproved alterations to the submittal artwork, the work can be disqualified and any artist stipend may be forfeit.

The final exhibition date(s) and location(s) are still to be determined. Applications are due by 5:00pm, Friday, June 5, 2015. Finalists will be required to complete and deliver the high-resolution JPEGs of their mural(s), suitable for digital projection, by 5:00pm, Friday, July 10, 2015.

BACKGROUND & MESSAGING: ASF has embarked upon a three-year communications plan consisting primarily of public art. The works created throughout this project will convey “HIV/AIDS is not yet cured” (“the message”) and bring attention to the on-going struggle against HIV/AIDS in Orange County as well as ASF’s position as a leader in HIV/AIDS awareness, prevention, and care in the community.

ASF currently cares for 1,300 men, women, and children infected or affected by HIV/AIDS in Orange County, CA. On average, five persons per week are infected with HIV in our community. Over 50% of new infections occur in people aged thirty-five years and younger. A more complete picture of HIV/AIDS in Orange County can be found here.

ELIGIBILITY: This call is open to emerging and established visual artists, college-aged or older, who are legally authorized to work in the United States (per U.S. Department of Labor).

Prior public art experience is not a requirement.

Evaluation and selection will be based on the following criteria:

  • Form (as evidenced by submitted proposal and design images)
    • Originality of concept/design
    • Quality of composition and skill with which the artist utilizes stylistic elements
    • Mastery of techniques and materials

  • Function
    • How well the proposed mural conveys the message

  • Additional Consideration (though not required)
    • Education and training as an artist
    • Exhibition record in galleries and/or non-profit art spaces
    • Public or private art commissions
    • Awards, critical response and/or other activities demonstrating professional practice

The Judges
David Trend, PhD: Chair, University of California, Irvine, Department of Art. He is a member of the UCI Public Art Council and the former Director, UC Institute for Research in the Arts. His books include Worlding: Identity, Media, and Imagination in a Digital Age (2013), The End of Reading (2010), A Culture Divided (2009), Everyday Culture (2008) and The Myth of Media Violence (2007), among others. Honored as a Getty Scholar, Trend is the author of over 200 essays and a former editor of the journals Afterimage and Socialist Review.

Juli Carson, PhD: Professor of Art History in the Art Department at UC Irvine, where she directs the Critical and Curatorial MFA Program and the University Art Galleries. She is author of Exile of the Imaginary: Politics, Aesthetics, Love (Vienna: Generali Foundation, 2007) and curator of the archival exhibition accompanying Mary Kelly’s Post-Partum Document (Vienna: Generali Foundation, 1998). Her essays on conceptual art and psychoanalysis have been published in Art Journal, Documents, October, Texte Zur Kunst and X-Tra, as well as in numerous international anthologies and catalogues. Her most recent book is The Limits of Representation: Psychoanalysis and Critical Aesthetics (Buenos Aires: Letra Viva Press, 2011). Her forthcoming book is The Conceptual Unconscious: A Poetics of Critique.

Judges will determine ten finalists based on Form, as described above.

A Selection Committee comprised of leaders in the Orange County arts community, visual arts educators, visual artists, HIV specialists, and marketing and public relations professionals will review the ten finalist submissions, as selected by the judges, for Function (clarity and presentation of the message).

Up to four murals will be chosen by the Selection Committee as the adjudicated winners. Those winners will be announced at the projection exhibition. One mural will also be chosen from among the finalists as the Popular Choice winner by those in attendance at the festival. It is possible for an artist’s mural to be an adjudicated winner as well as the Popular Choice winner. In that case, the corresponding artist will receive two $2,000 stipends. Artists need not be present to win or claim the stipend(s).


  • All application materials must be submitted via email to (preferred), a file share website, or conventional mail (CD or DVD); Please do not submit original works

  • Artists submitting animation should limit total length to 1 minute and upload animation to YouTube for review; A link to the video should then be emailed with the completed submission
    • If you upload your animation to YouTube and prefer your work to remain private, you may still be able to email your private YouTube animation to AIDS Services Foundation using their Gmail address,; Artists opening a YouTube account for the first time will notice that it’s required to have a Google+ account as well. Once both accounts are open, you will be able to email your animation. You will find a few tutorials on YouTube on how to upload private YouTube videos to an email address.

  • Applicant must provide a permanent mailing address, email and phone contact information

  • Applicant’s name must be included on each page of each item submitted

  • ASF reserves the right to request supporting documentation of any submission materials for verification purposes

What to submit:

  • Artist statement / Description of proposed mural (Maximum 2 page length, minimum 12 pt. font – PDF format)
    • Brief summary of your relevant artistic experience and your thoughts regarding the impact of HIV/AIDS in your community
    • Describe what your piece will look like (colors, textures, imagery, etc…) and how it will convey the message

  • Professional resume (2 page maximum length, minimum 12 pt. font – PDF format)
    • Detail your relevant professional experience

  • Rendering of proposed mural (PDF or low-resolution JPEG format)
    • The rendering need not be perfect; give the judges and selection committee a close, visual estimation of the completed mural
    • The image must be formatted at 16 units wide by 9 units high to maintain the 16:9 native aspect ratio (simply, the relationship between the width and the height of the image) required for the HD digital projector to be used; Artists are not limited to horizontal formatting however, vertical formatting will not fill the width of the projected image and unused space will be left black

  • Images of previous work (up to 10 – JPEG format) / Annotated image description
    • Digital files only, maximum 2MB per file
    • Label each image, in sequence to annotated image description, with your last name and a numeral indicating which order the images should be viewed
    • A typed, annotated image description listing each digital image; Include file name, title of work, medium, dimensions, date created, and location(s) exhibited (if applicable)
    • Submit only images of applicant’s own original work

  • $25, non-refundable, submission fee (payable by check or money order to AIDS Services Foundation, 17982 Sky Park Circle, Ste J, Irvine, CA 92614; please indicate “Mural Project” in the memo section)

APPLICATION DEADLINE: Applications must be completed and fully submitted (including the submission fee) by 5:00pm on Friday, June 5, 2015.

Incomplete applications or applications that are faxed may not be considered. Applicant questions relative to this RFP may be emailed to Questions will be answered as quickly as possible.


  • The selected finalists will be notified no later than 5:00pm, Friday, June 26, 2015.
  • The selected finalists may be required to make themselves available for media interviews.
  • The selected finalists are fully responsible for the timely completion and delivery of the mural. In the event the mural is not completed and delivered according to the timeline specified below, the artist will forfeit claim to any stipend.
  • To ensure optimal image quality for the HD projector, still image(s) selected as finalists must be submitted as high-resolution JPEGs (not to exceed 5MB) using a high-quality scanner and/or digital camera. Image(s) must retain the 16:9 native aspect ratio.
  • Animation finalists should download the original, uncompressed animation to a USB 2.0 compatible memory stick and mail or deliver to ASF, Attn: Marc Montminy, 17982 Sky Park Circle, Ste J, Irvine, CA 92614.
  • Completed and final digital renderings of murals must be received by ASF no later than 5:00pm, Friday, July 10, 2015.
  • Murals designated as winners, either by formal adjudication or Popular Choice, upon payment of the stipend, will become the property of ASF.

OTHER IMPORTANT INFORMATION: ASF is not responsible for the loss or damage of any submitted materials. Application materials will not be returned to the applicant. All information contained herein does not constitute either an expressed or implied contract and these provisions are subject to change. ASF reserves the right to award no artist stipends.

Finalists must provide a completed and signed W-9 (to be used if a stipend is awarded) and will also be asked to sign a waiver indemnifying ASF of responsibility for any accidents that may occur during design or execution of the mural or while fulfilling any other requirement of the competition.


  • 17982 Sky Park Circle
  • Suite J
  • Irvine, CA 92614-6482


  • AIDS Services Foundation Orange County
  • (PHONE) 949-809-5700
  • (FAX) 949-809-5779


  • Monday through Friday
  • 8:30 am to 5:00 pm